Performance of Top Beauty Retail Apps in Kenya Q2 2025

In the second quarter of 2025, the top beauty retail applications in Kenya displayed varied performance metrics, according to data from Sensor Tower.

Think Dirty experienced fluctuations in weekly revenue, starting at $12 and peaking again at $13 in early June. Weekly downloads showed a gradual increase, peaking at 2K in late April, while active users climbed steadily from 5.8K to over 13K by the end of June.

StyleKorean had modest download numbers, with a slight increase towards the end of the quarter, reaching 144. Active users remained relatively stable, hovering around 700 throughout the quarter.

Korean Skincare EU saw low download numbers, with a small peak of 40 downloads in early April. The active user count remained consistent, fluctuating slightly around 1.7K.

MLH APP had minimal download activity, with a notable peak of 82 downloads in late May. Specific active user data was not available.

Nykaa - Beauty Shopping App experienced a gradual increase in downloads, peaking at 37 in late June. Active users showed a minor decline, ending the quarter at approximately 600.

For more detailed insights and data, visit Sensor Tower's platform.